Google Shopping

Your Shopping Ads ROI can be up to 20 % better using a Comparison Shopping Partner (like us) compared to creating Shopping Ads through Google yourself.

Comparison Shopping Service (CSS) – What it is and why it will save you money and time

Comparison Shopping Partner

A Comparison Shopping Service – like us – is an advertising service that combines the best of two worlds: price comparison websites and effective Google Shopping Ads. We gather price and product data from online retailers and offer consumers a free service to compare products and prices easily. We then send the users to the retailer’s website to make the actual purchase.

 

How?

We read and transform your product data into a Google Shopping feed with our Machine Learning powered platform. All your data is maintained and updated automatically. No manual work required. You will:
  1. Get visibility in our high quality price comparison websites.
  2. Get super relevant AUTOMATED advertising in Google Shopping.
  3. Get a ROI increased by 20 % compared to doing Shopping Ads yourself.
  4. Maintain full control over your advertising strategy and budget.
Benefits of using a Comparison Shopping Service (CSS)
  • Leads and sales through our price comparison websites
  • Automated feed creation and maintenance, no manual work required
  • Predictable costs: we take a monthly fee for the automation of feeds + you pay per click only what Google takes for the Google Shopping Ads
  • Better ROI: more impressions, clicks and sales with the same money
 

Why 20 %?

When you create Shopping Ads through Google yourself, Google takes a 20% margin. Meaning, that if you offer to pay 1 euro per click, only 80 cents actually goes to the auction and Google takes the remaining 20 cents. Here it gets interesting. A EU legislation change required Google to offer comparison shopping services a fair playing ground. Therefore, for ads placed through a CSS, the 1 euro you pay for the auction actually goes to the auction. Through a Google CSS partner like us, your money goes 100 % to your visibility. So why pay 25 % higher click costs than your competitors who have already partnered with us?